Privacy Policy

Last updated: 6 April 2026

Fractional Wisdom Limited ("we", "us", "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect personal data when you visit our website or interact with us, including how we use cookies.

1. Who we are

Company name: Fractional Wisdom Limited

Registered in: England and Wales

For the purposes of UK data protection law, Fractional Wisdom Limited is the data controller.

2. What personal data we collect

We may collect and process the following types of personal data:

• Identity data – such as your name, job title, and company name

• Contact data – such as email address and telephone number

• Technical data – including IP address, browser type, operating system, and usage data

• Communication data – information you provide when contacting us, completing forms, or booking meetings

• Marketing preferences – where you have chosen to receive updates or insights

We do not knowingly collect data from children.

3. How we collect personal data

We collect personal data when you:

• Complete forms on our website

• Contact us by email or other means

• Book meetings or request information

• Use our website, through cookies and similar technologies

4. How we use your personal data

We use personal data only where there is a lawful basis to do so. This includes:

• Responding to enquiries and requests

• Providing information about our services

• Managing client and prospect relationships

• Improving our website and communications

• Meeting legal, regulatory, or contractual obligations

We do not sell personal data.

5. Lawful bases for processing

Under UK GDPR, we rely on one or more of the following lawful bases:

• Consent

• Legitimate interests

• Contractual necessity

• Legal obligation

6. Use of HubSpot

We use HubSpot, a customer relationship management (CRM) and marketing platform, to manage enquiries, communications, and client relationships.

HubSpot may process personal data on our behalf, including contact details submitted via website forms, communication history, meeting bookings, preferences, and website interaction data.

HubSpot acts as a data processor and processes personal data in accordance with our instructions and applicable data protection laws. Where data is transferred outside the UK, appropriate safeguards are in place.

7. Data sharing

We may share personal data only where necessary, including with trusted service providers (such as HubSpot), professional advisers, or regulators where legally required.

8. Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected and to comply with legal or regulatory requirements.

9. Cookies and similar technologies

Cookies are small text files placed on your device when you visit a website. We use cookies to ensure the website functions correctly, understand usage, improve performance, and support forms and meeting bookings.

We do not use cookies for intrusive advertising or profiling.

HubSpot may place cookies to track form submissions, support meeting bookings, and understand website engagement.

You can manage cookies through our consent banner or your browser settings. Disabling some cookies may affect website functionality.

10. Your data protection rights

You have rights under UK GDPR including access, correction, erasure, restriction, objection, data portability, and withdrawal of consent.

11. Data security

We take appropriate technical and organisational measures to protect personal data.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be published on our website.

13. Complaints

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO).